"Broker" is another word for "Salesperson". In the world of money, there are brokers for stocks, bonds, real estate,mortgages, insurance,
As you know, there are good brokers and bad brokers, simply put, good brokers make you richer and bad brokers make excuses.
Why have a novice try to understand the value of a great piece of art? Chose your broker as you would a surgeon - which to say judiciously. Stay on top of things, and make sure you and your broker are honest with each other at each step in the process. A good broker will listen and respond to your concerns. If a broker takes days to returns your calls or runs late to meetings, borrow Donald Trump's line and simply say " you're fired!" There are countless brokers who deserve your business. You are the customer after all.
The best brokers know that whatever is good for you will be good for them. They make money only when you finally make a transaction, so the smart ones won't waste time trying to sell or rent something just for the sake of commission.
The best brokers are psychologists, or at least they are incredibly insightful. Its their job to figure out what is best for you,but in order for you to help them figure what is best for you, you have to be up-front and honest with them. Don't be embarrassed about telling them that you cant afford something or that you don't like a particular space.
Finally,never ever follow the advice of any broker who is pushy, that should be an indication for you to be wary. I know some terrific brokers who are low-key, sincere, and genuinely interested in your well-being.
Thank you and best regards.
Ben Onyango.
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